Formation

Privacy Policy

Last updated: February 3, 2026

1. Introduction

Formation ("we," "us," or "our") operates the website at formation.ai (the "Site"). This Privacy Policy explains how we collect, use, and protect information when you visit our Site.

Our Site is informational. All product sign-ups, accounts, and transactions are handled through Stratus (stratus.run), which has its own privacy policy and terms of service.

2. Information We Collect

We do not require you to create an account or provide personal information to use our Site. However, we may automatically collect certain information when you visit:

  • Usage data: Pages viewed, time spent on pages, referring URLs, and navigation paths.
  • Device information: Browser type, operating system, screen resolution, and device type.
  • IP address: Used for approximate geographic location and security purposes. We do not store full IP addresses long-term.
  • Cookies and similar technologies: Small data files placed on your device to support analytics and remarketing (see Section 4).

3. How We Use Your Information

We use collected information to:

  • Analyze Site usage: Understand how visitors interact with our Site so we can improve content and user experience.
  • Remarketing: Show relevant advertisements to visitors who have previously visited our Site, through third-party advertising platforms.
  • Security: Detect and prevent fraudulent or unauthorized activity.

4. Cookies & Tracking Technologies

Our Site may use:

  • Analytics cookies: Provided by services such as Google Analytics to measure Site traffic and usage patterns. These cookies collect aggregated, anonymous data.
  • Remarketing pixels: Provided by advertising platforms (such as Google Ads or Meta) that allow us to show ads to previous Site visitors on other websites and platforms.

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Disabling cookies may affect your browsing experience but will not prevent you from accessing our Site.

5. Third-Party Services

We may share anonymized or aggregated data with third-party analytics and advertising providers. These providers have their own privacy policies governing how they use data:

We do not sell your personal information to any third party.

6. Data Retention

Analytics data is retained in aggregated form for up to 26 months. Remarketing audience lists are retained for up to 180 days. We do not maintain any personally identifiable records from Site visits.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Opt out of analytics and remarketing cookies.
  • Request information about what data, if any, we hold about you.
  • Request deletion of any personal data we may hold.

To opt out of Google Analytics, you can install the Google Analytics Opt-out Browser Add-on. To opt out of personalized advertising, visit Google Ads Settings.

8. Children's Privacy

Our Site is not directed at children under 13. We do not knowingly collect information from children under 13. If you believe we have inadvertently collected such information, please contact us so we can promptly delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the Site after changes constitutes acceptance of the revised policy.

10. Contact

If you have questions about this Privacy Policy, please reach out through our contact form.